Playing small ends here
We uncover the real you (beyond who the world told you to be)
Your quirks aren't flaws — they're your foundation.
Identity Department helps build your brand in a way that doesn't just stand out, but represents who you truly are.
Because authenticity is your advantage.
Identity Department helps build your brand in a way that doesn't just stand out, but represents who you truly are.
Because authenticity is your advantage.
Our coach Nora has been featured in
How This Works
SECOND: We strategize a mission you're obsessed with.
FIRST: We help you get clear on your values, strengths and what makes you - you
THIRD: We build your brand - together.
We kinda do it all - navigate our services or simply reach out and let's decide what your brand needs together!
meet Your team
Is our relationship-building genius and strategic coach, with a sixth sense for connecting dots (and people). From her start as a matchmaker to coaching high-profile clients, she's mastered the art of helping people show up as their truest selves.
Her superpower? Making strategic planning feel like chatting with your smartest friend over coffee.
Is our visionary brand alchemist and website designer that turns complex ideas into strategic, scroll-stopping designs. With an eye for transformation shaped by years in corporate change management, she brings a unique blend of strategic thinking and creative innovation to every project.
Her superpower? Seeing the brand you're meant to be before you even know it exists.
We believe the cure to online cruelty, comparison, and confusion is identity work. When people know who they are, they don’t have to prove it. They create from purpose, not pressure.
Through coaching, storytelling, design, and management — we help creatives, leaders, and founders uncover their natural talents and build something real with them.
Because when you know who you are, you stop hiding. And when you stop hiding, you start leading.
Disabled Fashion Girlie
april lockhart
Entrepreneur
@randomgolfclub
erik anders lang
NYT Bestselling Author x 2
hannah brown
Influencer
evan slaughter
Lifestyle, travel, home, & wellness
katie Morton
Interior Design & Renovations
Daniel
Social Media Agency
natalie jones
Podcaster
@thedrydiaries
alex dry
Board Certified Pediatric Dentist
erika King, DDS
Coach, Speaker
molly rubesh
first time mom 🤍
redefining “boring” beige
REBECCA LEE AUSTIN
Founder of Velvet Lemon
Catherine Lamb
some of our really cool clients