We build personal brands. 


Strategically; Authentically
Playing small ends here
We uncover the real you (beyond who the world told you to be)



Your quirks aren't flaws — they're your foundation.

Identity Department helps build
your brand in a way that doesn't just stand out, but represents  who you truly are.

Because
authenticity is your advantage.

Our coach Nora has been as featured in

What is identity work? 

SECOND: We get clear on a brand strategy that is authentic to you and your mission. 

FIRST:  We help find your voice, differentiator and unshakable confidence. 

THIRD: We design you a dope brand. 

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If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.
If you haven’t done identity work, it’s not your fault. You just haven’t had the tools.

Our book of  really cool clients

meet Your team

A coach & creative director who believe your brand should be as unique as you







Is our relationship-building genius and strategic coach, with a sixth sense for connecting dots (and people). From her start as a matchmaker to coaching high-profile clients, she's mastered the art of helping people show up as their truest selves.

Her superpower? Making strategic planning feel like chatting with your smartest friend over coffee. 

Is our visionary brand alchemist and website designer that turns complex ideas into strategic, scroll-stopping designs. With an eye for transformation shaped by years in corporate change management, she brings a unique blend of strategic thinking and creative innovation to every project. 

Her superpower? Seeing the brand you're meant to be before you even know it exists.


No fluff. No pressure to fit into someone else’s box. Because We believe your business should reflect who you truly are.

Based in Nashville, TN, we created Identity Department because we were tired of watching incredible entrepreneurs dilute their magic just to blend in.

Our approach? Part strategy. Part design. Part business therapy (kidding… kind of). What we don’t do? Corporate jargon, cookie-cutter formulas, or "should" lists.

We build brands that align with you—your voice, your vision, your vibe. Because when you own who you are, your business flows from purpose.


MISSION

meet Your team

A coach & creative director who believe your brand should be as unique as you







READY TO CREATE YOUR PERSONAL BRAND?